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Apples share is only decreasing because the total smartphone market is increasing and more competition is coming out. Not because they aren't selling as many, they are continuing to grow each year. Of course android is more prevalent, there is at least a dozen companies selling it vs only apple selling ios, as is in the pc market and they aren't number 1 there obviously. Apples sales of iPhones have continued to increase almost every quarter though. Look at q3 this year (31 million units) and q3 last year (26 million) and finally q3 the year before (20million). The company keeps growing but android being available to everyone will grow quicker, and it is.

Apple has always had great service in my experience, and every time family or friends have had a problem the store has taken care of them. They have even handled out of warranty stuff like broken screens, and broken headphone jacks fee of charge. The only time they have not fixed an issue was a corrupt OS problem and that's as because I had not done a backup before going to the store. Does that mean they are perfect? No way, it's impossible to find a company who does not have any bad marks against them, they are still relying on 'people' to be the face of their company after all and not everyone can do it day in and day out. Just like its possible to get a bad apple rep, the same will go for any phone or any service provider though. I like apple because of the inter connectivity between my other devices and because I have a lot of apple apps/videos/music from the years already purchased. It's worked great for me and most people I know but it's not for everyone and that's ok.

The imessage thing has given me problems in the past but I work in it and I know stuff happens, so it doesn't bother me so much. Now, the originally posted problem Mr Cotton has does seem like quite a misstep, and would make me quite annoyed myself but its one that should be easily resolved by apple support. The benefits of imessage to me are worth using it, and if I ever change to android I would wipe my previous device anyways which should fix the imessage problem. As mentioned above, everyone should really be doing this when they are done with a phone anyways.