When I was in corporate world, I worked for a company who wrote computer software for the banking industry. In this software was information about the economic status of every zip code in America. So my company thought, since we already have to have this information for our banking software, let's also make a marketing program using the exact same information, but not just for banks, for everybody. This marketing software we priced pretty low because, heck, it was pure profit. But we couldn't sell it!! The number one reason potential clients did not buy it was because the client thought 'you pay for what you get' so it must be an inferior product. So we raised the price, and bam!! We sold the snot out of it, and became one of the top MCIF software programs. Same info, no program change, the only change that was made was to increase the price. Moral of the story: if the customer perceives value from your product, it will sell. Word of mouth is much more important than a few bucks. And most times, you really do get what you pay for.
TBM