I don't really understand the sudden outrage over this. The law that started the protection of data was only signed in OCT/NOV of 2016, so it's only been in effect 4/5 months and before that were was all the concern??
I'm not a fan of data harvesting. I'd be more sympathetic to the mock outrage if people weren't voluntarily providing:
- information on where they travel and shop to their credit card companies
- information on where, when, and how fast they drive to their EZPASS entity
- information on what they eat, how many are in their family, and whether they're pregnant to their grocery stores
- information on their medical condition, diseases, and person issues to every medical facility, pharmacy, insurance company, and employer
- information on who they write to, why, and every other aspect of their life to their "free" email provider and Cortana
If one is going to be outraged, be consistently outraged.