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I think the word "beats" in the title is (unintentionally) misleading. What happened is that a piece of technology, which can easily be taught to anyone able to operate something as simple as a cellphone or TV remote, beat an NRA champ. With all due respect to Taya Kyle, whom I believe to be a genuinely intelligent and strong woman of integrity, she agreed to allow the use of her name to help promote the foundation named after her late husband, which is I am sure is a worthy cause. But the subtext to all of that is that she is who she is by virtue of her late husband's prowess on a rifle, and that use of her name also associates this product with that prowess......... implying that any of us can shoot like Chris Kyle if we'll put up the ducats for this sighting system. The advertising concept fails entirely if it is my wife on that gun.

AND..... it may be true to some extent that we can all be Chris Kyle on the rifle if we have enough money. Sure, it would be interesting to try out that equipment. But like scottDSL implied, it is far more valuable to be boned up on the basics of shooting well and to own the means of doing so, because technologies can and do fail. It happens all the time on the battlefield. Computers crash (TrackingPoint uses a computer); optics break (TrackingPoint uses optics); and mounts break or lose zero (TrackingPoint uses mounts). Sooner or later, you had better be able to connect with iron sights.