TexasCHLforum.com

wgoforth wrote:" When I told him no, he did an Abraham and lowered it again. So, it is occuring and I think legit. They are just using wrong tactics to do a good thing.

I just have to ask. What on earth is an Abraham?

Charles L. Cotton wrote:

03Lightningrocks wrote:Nobody benefits from telemarketing other than the company that sells the service.

Really? Are you saying the NRA isn't generating revenue on this program?

Chas.

I am saying they are making more enemies than the revenue they are generating is worth. Marketing and advertising is my game. Been doing it for 30 years. Telemarketing is not the way to generate good will. Been there...done that. I am not near the big player the NRA is, but I have a company that is well known in our area. Thirty years worth of well known. We tried the telemarketing thing twice. Both times resulted in long time customers calling and threatening to leave us...in mass. Most folks are not receptive to telemarketing. It is seen as desperate by loyal customers. We decided that generating revenue by tricking it out of folks or pounding it out of them was contrary to our long term goals. I offer the small sampling from this thread as an example of what I am talking about.

Is the goal simply to generate revenue or is the goal to develop supporters of the NRA?

Huge mistake on NRA's part. I really wish they would knock it off. It is embarrassing that they are behaving in manner. Nobody benefits from telemarketing other than the company that sells the service.