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Well, in our local area we have a Dick's, Gander Mountain, and an Academy. In my experience, their prices are in that order. Dick's and Gander at the high end and Academy at the lower end. The only time I go to Dick's is if they have a REALLY good sale on ammunition. For gun prices, they look like they take the MSRP and that is the price on their tag. Also, selection at local Dick's is not much. Gander has a very good selection of new guns, a few used (overpriced), but IF Academy has the same gun, it is considerably cheaper. Actually, when I was looking for a .308 AR, Bass Pro in Round Rock had the best price of the Big stores, but still found a better deal at a LGS. I have been a Cabelas customer for many years and their guns are nice to look at and get hands on, but prices (new and used) are high. Ammo is also above academy, but usually a larger selection.