I watched Evan Hafer's Instagram post above and his and Mat Best's interview with Dana Loesch (link below). I'm leaning towards giving them the benefit of the doubt, but why did their company's social media accounts promote the NY Times piece and block any and everyone who asked about it? That just added fuel to the fire and made it seem BRCC was dissing their customer base.
https://www.youtube.com/watch?v=UFmJ0rvgCHs
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Return to “Black Rifle Coffee goes Woke”
- Mon Jul 19, 2021 3:23 pm
- Forum: Off-Topic
- Topic: Black Rifle Coffee goes Woke
- Replies: 23
- Views: 13175
- Sat Jul 17, 2021 11:32 pm
- Forum: Off-Topic
- Topic: Black Rifle Coffee goes Woke
- Replies: 23
- Views: 13175
Re: Black Rifle Coffee goes Woke
While I agree with sentiments above about not wanting to be associated with criminal or racist activity and I have no problem with statements from them that make that clear. But that is not all that was the object of Haver's and Best's derision in the NY Times interview. BRCC is promoting the article on their social media accounts so it doesn't appear that they disagree with what was written. The point I was trying to make is that it seems they profited off their marketing to conservatives and now are now trying to distance themselves from the image they themselves created and insulting many of their customers who are not racist or woke to do it.
Here's an article from RedState that I think is balanced and fair.
My gut feeling is that the company management is making a move to moderate its image before going public. Black Rifle Coffee has transitioned from a subscription-based coffee company to one that has a brick-and-mortar presence; however, to really make that move work, it will require a volume of cash that can’t be generated via increasing sales or borrowing.
Just as Black Rifle Coffee is on the cusp of changing its financial structure, it is also arriving at a philosophical decision point. Will it stay conservative and cater to the people that made it successful? Will it go “woke”? Will it complete the transition from a cause to a grift? Unfortunately, the signs aren’t all that great.
https://redstate.com/streiff/2021/07/17 ... it-n412402
Here's an article from RedState that I think is balanced and fair.
My gut feeling is that the company management is making a move to moderate its image before going public. Black Rifle Coffee has transitioned from a subscription-based coffee company to one that has a brick-and-mortar presence; however, to really make that move work, it will require a volume of cash that can’t be generated via increasing sales or borrowing.
Just as Black Rifle Coffee is on the cusp of changing its financial structure, it is also arriving at a philosophical decision point. Will it stay conservative and cater to the people that made it successful? Will it go “woke”? Will it complete the transition from a cause to a grift? Unfortunately, the signs aren’t all that great.
https://redstate.com/streiff/2021/07/17 ... it-n412402
- Sat Jul 17, 2021 4:54 pm
- Forum: Off-Topic
- Topic: Black Rifle Coffee goes Woke
- Replies: 23
- Views: 13175
Black Rifle Coffee goes Woke
BRCC did interview with NY Times. Seems like they built their brand and now abandoning the people who they marketed their coffee to. Do they really think the anti gun left is going to buy their gun named and themed coffee instead of Starbucks?
That the owner believes anyone who thinks Kyle Rittenhouse acted in self defense is a racist and needs to be flushed down the toilet is absurd. One may or may not agree with Rittenhouse's actions but that doesn't make one a racist. But even more disturbing in his comments, though I'm not Catholic, he believes a woke person in the Pentagon that Saint Michael crushing the head of Satan is a white supremacist racist symbol? I guess BRCC thinks the OK symbol is racist too.
I'm against cancel culture, but when you specifically build your brand towards Veterans, Police, and 2A supporters they are canceling themselves. Maybe I'm wrong, but it does seem BRCC has chosen BLM over their base. Go woke, go broke.
That the owner believes anyone who thinks Kyle Rittenhouse acted in self defense is a racist and needs to be flushed down the toilet is absurd. One may or may not agree with Rittenhouse's actions but that doesn't make one a racist. But even more disturbing in his comments, though I'm not Catholic, he believes a woke person in the Pentagon that Saint Michael crushing the head of Satan is a white supremacist racist symbol? I guess BRCC thinks the OK symbol is racist too.
I'm against cancel culture, but when you specifically build your brand towards Veterans, Police, and 2A supporters they are canceling themselves. Maybe I'm wrong, but it does seem BRCC has chosen BLM over their base. Go woke, go broke.