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My money is on yet *another* over priced Houston area gun store.

I sure hope it's a range.
If it's just a store front, then I'm glad it's not associated because as much as I like the Top Gun range in town, their prices are ridiculously high on guns!

Houston seems to be lacking in the competitively priced gun category. I would think someone who opened a shop that got near (doesn't have to match, but gets near) gun show prices would make a killing. I would imagine the local shops are losing a ton of money to online retailers because places like Carter's Country and Top Gun are about 10% or more too high. Even getting to Academy level of pricing would be nice. I'd buy from a knowledgable shop that marked up at the level of Academy, but had a better selection and people behind the counter who actually know what they're selling.