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Alright, I just spent Thanksgiving weekend with extended family (six siblings and wives, plus 20-odd nieces and nephews) and realized I missed about half of what was being said.

I've already stopped in at Sams Club about a month ago for a free hearing test, and naturally they were trying to sell me $4,000 hearing aids.

I get the feeling that hearing aids can be a real benefit if you know what you are doing and purchase well, or they can be an overpriced scam if I get fleeced by the wrong outfit because I do not have basic knowledge.

I know I can't be the only middle-aged shooter that needs to come to grips with hearing loss, so can we discuss the subject in this thread. What kinds of hearing aids are available? What technologies/brands/models make sense? What kind of price ranges qualify as a "smart purchase" versus "getting fleeced"?

What is important for me to know that I am not even informed enough to know I need to ask the question?

Help!