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Maybe someone needs to get the drama department to do a little skit and record it. Something like.....
John and Betty sitting on a lawn talking one nice sunny afternoon.
Betty: I need to go to the library and look up information on the Federalist Papers. Will you go with me.
John: Ok, I have to stop at my car on the way.
At the car John is securing his gun in a lockbox.
Betty: Why do you always leave your gun in your car?
As they are walking to the library he answers.
John: I'm allowed by law to carry it on campus, but school rules prohibit me from carrying it in any of the buildings. I guess some of the teachers and students might not feel safe if they thought there was a gun on the person next to them.
Sound of a breaking window and a car alarm going off.
Betty: Whats that?
John: Someones car just got broken into.
Have a written caption on the bottom; "If your gun is stolen Please Report It."

There could be a lot of short stories like this. Someone could send them to youtube or maybe even get tv to run some.
A good title would be: My Gun Is Safer On Me Than In My Car.

The only way one can change peoples minds is to get the posative infirmation out to the public. A web site by itself will not get it out. Newspaper articles, getting tv to cover guns in a posative way. Invite the local news (newspaper and tv) to shoots (PSA, etc.). Get it where the every day people see guns in an enlightened way as a posative, not a negative. Where they see the bad guy as the negative, not the gun.