To Quote Wikipedia:C-dub wrote:I've known about the IANAL and IANYL acronyms for a while, but what in the world is the whole thing with Holiday Inn? I don't know that one.
Apparently if you stay in one, you can do ANYTHING the next day AWESOMELY.In the mid-2000s, Holiday Inn Express began producing humorous television commercials featuring "average Joes" performing extraordinary activities that only experts would know. The concept attributes these exaggerated abilities to the fact that they "stayed at a Holiday Inn Express last night". The campaign reflects the brand's slogan "Stay Smart" which is still in use today.
More detail from a USA Today Article
...But Holiday Inn Express' "Stay Smart" ads have been a free media dream. The tagline has gotten so much buzz that it has "crossed over" into pop culture, on late-night talk shows, in political cartoons, on the street and even in commercial airline cockpits. It was even repeated by Al Gore in his campaign (though he apparently has never actually stayed at a Holiday Inn Express)...
The campaign shows brilliant feats regular folks can achieve after staying at a Holiday Inn Express. In one, an ordinary guy helps avert a nuclear disaster. In another, an Express guest studies the habits of the great white shark. A group of musicians don Kiss-wear and belt out a performance that earns them a record deal. When it is pointed out that they aren't really smart scientists or rock stars, they reply, "No, but I did stay at a Holiday Inn Express."