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I heard a radio ad with some nonsense about "gun crime" sponsored by ad council and Project Safe Neighborhoods(link) today. This is the first i have heard of it, but apparently PSN has been around since 2002 and was a brilliant idea from the Bush Administration. The CATO institutes take on this program is here(link).

TLDR version:
That initiative calls for the hiring of some 700 lawyers who will be dedicated to prosecuting firearm offenses... Moreover, the program will very likely lead to overenforcement of gun laws and open the door to prosecutorial mischief... As the constitutional and policy implications of Project Safe Neighborhoods become more apparent, the Bush initiative looks less like a commonsense solution to crime and more like a political gimmick with pernicious unintended consequences.

It might get more funding and become more onerous during the current administration.

[youtube]http://youtube.com/watch?v=PINnxVxltJE[/youtube]

I believe this was the audio in the radio ad.

Every year mothers lose their babies to gun crimes. You will always be your mothers baby, so before you commit a gun crime think about who you will leave behind. Gun crimes hit home. Don't make your family serve the sentence with you.

Seems more about demonizing guns then fighting crime. How about this?

Every year mothers lose their babies to violent crimes. You will always be your mothers baby, so before you commit a violent crime think about who you will leave behind. Violent crimes hit home. Don't make your family serve the sentence with you.