TexasCHLforum.com

Anyone seen the latest AmberWatch Alert PSA?

Very weird, very inflammatory (to me) and very anti-2A. Or at least anti- self-defense. Sure, not all kids are snatched in front of Mom or Dad, but don't make blanket statements like "You don't need a gun to protect your kids" either.

[youtube]http://youtube.com/watch?v=oi13LczGlsE[/youtube]

At least you can clearly tell they are using semi-autos...


ETA: OK. After checking out the website, I can see where they are going, and it looks like a great idea, but the ad still strikes me as a bit odd and anti.

I love the gal with the two AK's getting hit in the head by the ejected shell case. Shame it wasn't a 50 BMG.

Yep. Kinda reminds you why it isn't necessarily a "lefty" gun, doesn't it?

R. Lee Ermey would be proud of those war faces.

I guess I'm just dumb. I don't get the point of the ad at all.

They're comparing their website to the protection of having a gun. They use a lot of battle imagery to say their website is the weapon you need to keep child abductions from happening and to fight the battle of taking back control. The way they write it, it is actually pro-gun in that they're making a metaphorical connection to being the weapon of choice--thus the weapon they reference is a good thing that they want to be compared to. Unintentionally, they really miss the mark in saying a gun is good for preventing it and they're a metaphorical equivalent with a website. It falls flat.

http://amberwatchalert.org/adHTML/about.html" onclick="window.open(this.href);return false;

Although I got a kick out of the women with their weapons,
the message of the ad is totally ambiguous. They spend almost
the whole ad rocking and rolling with the trigger time.

Then they say "And you don't need a gun" but the ad doesn't
fill in the blank as to what is supposed to replace the gun for
child safety. Somebody was thinking outside the box, but they
forgot that PSA's are supposed to give you some information too.

Hey, I'm all for the Amber Alert system. When there is a Texas
Amber Alert which contains the full vehicle description and number
plate, I put it on my own personal BOLO (Be on the lookout) list and
have occasionally posted threads here.

Sometimes in IT (Information Technology), it's been said that a
software product gives you all the data, but no information.

That's like this ad. It gives you eye candy of ammo spraying but
no useful message.

SIA

They look like they graduated at the top of their Combat Grimace class.

I kind of got a kick out of the one with the pump shotgun, where she fires and then yanks the slide back, and then spends the rest of her segment trying to pull the trigger on an open slide.

I want to get me one of those propane guns, they look like a lot of fun.

They need a woman who can show them some serious firepower, like Kim Campbell.

I think they might have left the info lacking intentionally in order to spur us on to go to the website. For a while commercials would show something like a car jumping a fence about to hit a pool full of kids and then freeze frame it with a URL where you can go watch the rest online. Maybe they were so outside the box that they found their way into another one?