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This ad takes on Bloomberg directly. I think it's powerful.
[video]http://youtube.com/watch?v=lthXmy3RaC0[/video]

I like it.

Very good ad.

I wish only that it somehow also mentioned at the end that Bloomberg is backing several innocuously-named groups (Moms Demand Action, Everytown for Gun Safety, Mayors Against Illegal Guns, etc.) to take on the appearance of broad appeal for gun control. Somehow shining that spotlight on him as the hidden backer of these groups would be the icing on the cake for this commercial (or others in the future).

Yes, we all know that he's the money behind these groups, but this commercial is not directed at us. It's directed at the unknowing masses - and they need to know the truth behind his multi-faceted attack machine. Once their eyes are opened to Bloomberg, it's a shame to not let them know all the faces he hides behind.

Vol Texan wrote:Very good ad.

I wish only that it somehow also mentioned at the end that Bloomberg is backing several innocuously-named groups (Moms Demand Action, Everytown for Gun Safety, Mayors Against Illegal Guns, etc.) to take on the appearance of broad appeal for gun control. Somehow shining that spotlight on him as the hidden backer of these groups would be the icing on the cake for this commercial (or others in the future).

Yes, we all know that he's the money behind these groups, but this commercial is not directed at us. It's directed at the unknowing masses - and they need to know the truth behind his multi-faceted attack machine. Once their eyes are opened to Bloomberg, it's a shame to not let them know all the faces he hides behind.

Excellent suggestions to an excellent ad.

I like it. As stated above, it would be even better if there were some correlation between Bloomberg and all the groups under his umbrella. Perhaps this is the first of a series of ads and follow-on ads might address that?? That would be nice.