The building in which my furniture restoration shop was located was sold. I made the decision to auction off everything - equipment, furniture, and all. I received quite a bit of press about the event, including an interview from the local newspaper, which ran a nice piece the next day. The TV station also sent out an interviewer and a videographer, who was taking video of the furniture items as I was being interviewed. The video ran on 2 segments of the nightly news. I had some very nice furniture in the items to be sold. I also had some furniture that had been abandoned by the customers and that I had not yet repaired. One piece in particular had been sitting in a barn for decades; it was dilapidated and looked like it had been sitting in a barn for decades. Did anyone watching the newscasts see the several pieces of very nice furniture that was available? No! What the viewers saw was that one piece of furniture that had not been worked on. The auction of the furniture was an absolute dud.
The point of this story: On other forums, there is talk about the guy that went to the Tea Party rally in Texas with an AK-47 slung over his shoulder. A lot of the discussion is about his “right” to do so. Yes, it was his right, but it was “wrong” for him to do so. He perception versus reality of "how the world works" was skewed.
In my case, the reality was that there was some quality furniture available. The general public’s perception was that all that was being offered was garbage furniture not fit to be in a house. In this event, I would have been better off by not having the media involved.
To add a metaphor, if you are an Olympic diver trying to score points, it is much, much more effective to slice through the water, rather than making a big splash.
